Data Science

Accelerate growth and unlock new revenue streams with innovative experiences and digital products.

The catalyst for business growth

Accelerate growth by creating intuitive experiences that deepen connections by prioritizing user needs to increase customer satisfaction, loyalty and advocacy. Our comprehensive services span business consulting, design, data intelligence and engineering, addressing touchpoints in all industries, from healthcare to automotive. Leveraging over 15,000 experts across 20 studios in nine countries, we integrate GenAI, augmented and virtual reality (AR/VR), IoT and predictive analytics, ensuring our clients achieve expansive growth and a competitive edge.

Our Services

We have a full portfolio to help you achieve your business goals.

CX Strategy

We delve deep into market intelligence and CX insights and put your customers at the heart of the strategy to boost engagement and help you achieve tangible results.

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XD and Digital Products

Delight users and achieve your delivery, growth and revenue goals with fast, effective and easy-to-use digital products.

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Marketing and Commerce

Amplify your brand impact and fuel growth with dynamic campaigns, creative content, and cutting-edge martech solutions.

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Customer Experience and Omnichannel

Transform, accelerate and future-proof customer engagement with our cloud-based contact center solutions and omnichannel experiences.

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Our Impact

15

Years of
experience

25k

+ Happy
customers

8k

Projects
completed

98

Team
Members

Case Studies

Doco by Renfe

End-to-end mobility made easy, anywhere

Tangity, part of NTT DATA, partnered with Renfe to create a new Mobility as a Service (MaaS) value proposition, designed to meet society's increasing demand for sustainable transportation. A crucial objective was to establish Renfe as a player that leads innovation in this evolving highly competitive market.

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E-design insurance

CX-driven DesignOps building the design team and workflow

Tangity, part of NTT DATA, helped build a new CX design team and workflow by gathering customer feedback which is both quantitative and qualitative data, into the product improvement backlog.

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DTE

Operationalizing repeatable innovation

Launch by NTT DATA led the design, build, launch, and operation of DTE’s innovation center of excellence as an embedded partner alongside DTE’s internal teams.

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smart

Website and WeChat mini-program

NTT DATA worked with smart Automobile Co., Ltd. in China, to build two core, scope-aligned tools for brand marketing, fan community building, vehicle sales and handover support.

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